Agencies are utilizing theatrical stunts no longer for shock on my own but to manufacture viral instruct and pressure sales conversations on-line
When Lunos, an AI startup in Fresh York City, used to be gearing up for originate, its founder and chief executive, Duncan Barrigan, and his team wanted to manufacture a splash. So that they shelled out $3,500 to enact the unconventional: hire a horse and a cowboy to lasso the bull of Wall Avenue.
On a sweltering evening in leisurely September, the cowboy galloped toward the iconic sculpture in lower Manhattan. Carrying ranch equipment and a western hat stamped with the Lunos stamp, he lassoed the bull’s horns as invitees and unique passersby watched. He and the horse then circled the statue, handing out cowboy hats and branded stress balls.
